About us
Location: Telavi, Gulgula
Georgia is one of the world's oldest wine-producing regions, dating back to 8,000 years. The fertile valleys and sheltered hillsides of the South Caucasus region have nurtured grapevines and witnessed the birth of winemaking since ancient times. Winemaking isn't just a part of Georgia's history; it's deeply ingrained in its identity. Through countless generations, this craft has remained a cornerstone of the nation's culture and economy, shaping the very essence of Georgia


Pirveli Winery is located in Kakheti, one of Georgia's most renowned wine districts, where you'll find the village of Gulgula. Nestled on the Alazni field, on the left bank of the Turdo River (right bank of Alazni), Gulgula Village sits at 425 meters above sea level
History of Pirveli Winery
Pirveli Winery is a testament to how the family's journey has always been marked by a strong sense of determination, creativity, and a deep respect for the land. The winery grew under the care of three generations simultaneously, each bringing unique perspectives and visions, all driven by a shared passion for winemaking. Together, they added fresh viewpoints and ideas to the unfolding story.
Every bottle produced by Pirveli Winery tells a story. It is a living reminder of the challenges faced, and victories enjoyed. Each grape, carefully cared for through seasons and storms, symbolizes the family's journey of strength. It signifies the difficulties they've overcome and their unwavering commitment to growth and improvement.


The Tsereteli family had a bold idea, and now Pirveli Winery is a living tribute to their vision. Aside from their remarkable ability to capture the essence of the land in their wines, these bottles also hold the hopes and goals of a family that embarked on an ambitious new journey in winemaking.
PIRVELI WINERY WINEMAKER
George (Gogi) Dakishvili has been working in the field of viticulture and winemaking for about twenty years. Gogi's father, Temur Dakishvili was a Christian by origin from the village Jokolo. He also was a winemaker and even though he could not see his son in winemaking field, he had a great role in developing his visions from a very young age. Gogi still vividly remembers all the vintages in his childhood as great celebrations. First touch point with grapes and wine was in the age of 5-6, when his grandfather allowed him to squeeze the grapes in satsnakheli. Gogi is the graduate of faculty of enology at Lomonosov food industry Institute of Odessa, Ukraine. After graduation, Gogi studied chemistry and biology with particular enthusiasm to become a winemaker. Now he is a pioneer of the revival of the Qvevri wine technology in Georgia.


20 QVEVRI & 270 TONES OF CLASSIC WINE
Pirveli Winery takes pride in its vast 32-hectare family-owned land. Pirveli Winery is committed to eco-friendly practices. They limit their wine production to 4-5 tonnes per hectare, prioritizing quality over quantity. This way, every vine gets the attention it needs, resulting in rich flavors. The competition between vines adds complexity, and careful vineyard management ensures a balanced environment. Their meticulous winemaking process refines the wine, bringing out its unique character.